Hello World — This Time It’s for Real

New WordPress blogs come ready made with a blog post with a heading that reads, “Hello World,” so it seems as if that’s as good a place to start as any. I’ll begin with a post that melds the two subjects I teach at Brigham Young University: writing and the law.

Jack Daniel’s is in the news today because of a cease and desist letter attorney Cristy Susman wrote to protect Jack Daniel’s trademark. First, here’s the reason for the letter:

And here’s the letter (courtesy of Esquire):

Direct, with a touch of kindness; firm, with an awareness of the much broader audience; the letter is a model of how to promote your business even as you enforce your rights. It’s a letter more than one attorney would benefit from by imitating.